Waffle Wednesday

It’s no secret to any of the people who know me that I’m trying to create a business out of making my killer Liège waffles. If you aren’t familiar with the difference between a Liège waffle and a Belgian waffle then you should listen up, because you’ve been eating the wrong waffle for far too long.

Liège 3

A Liège waffle is a yeast-based waffle dough (not batter) that requires 12 hours in the fridge to develop the perfect sweet, yeasty flavor. Belgian pearl sugar chunks (pictured above) are added before the waffles hit the iron, which results in a perfectly caramelized exterior on the waffle. No syrup required either. It’s perfectly portable on it’s own, but with the addition of delicious toppings like Nutella and whipped cream you have the perfect decadent snack.

After eating all the Liège waffles I could find in the Midwest I just wasn’t satisfied with what I was tasting, and I told myself I would create the perfect recipe that I found to be as authentic as possible. After spending most Saturdays and Sunday mornings recipe testing since September, I think I’ve finally come up with my perfect recipe.

Liège 2

They’ve received rave reviews:

“I totally see them being the next Glam Doll donuts but waffles.”

“My roommates LOVED your waffles and want more asap!”

“I didn’t know the greatness of waffles until trying yours!”

“They’re the best thing I’ve ever eaten!”

Come to Minneapolis and try them for yourselves tho 😉

Liège 1

 

Risk Taking

Screen Shot 2015-11-23 at 10.32.56 AM

I’ve been contemplating what my plan is for after graduation…

Move to Europe? Or just get out of Minnesota?

Quit my 9-5 job and take a year off and travel?

Move back into my parent’s house (yeah right)?

Keep interviewing for marketing jobs I don’t want?

These are the thoughts that go through my head day and night. I graduate in exactly a month and I don’t have it figured out. Though, apparently I’m not supposed to have it figured out, according to my advisor.

FullSizeRender

Then I had an epiphany coffee date with one of my good friends, and I realized that I don’t have to do something I don’t love for the rest of my life. I’ve always said my dream is to own a bakery/cafe, but why do I just keep talking about it?

Why don’t I DO IT?

My friend happens to be a PR and Marketing guru, and we talked all summer about opening our own business ‘one day,’ but I don’t want to keep saying ‘one day.’ I want that day to be today!

I watch lots of ‘Unique Sweet’s on Cooking Channel and they are constantly showcasing small bakeries run by someone with a passion for baking ever since they can remember. They just made what they loved their income too. It’s that simple (but not really).

After working with Rise bagel for a good chunk of my summer, I’ve received some good insight into what it takes to get your product out there and create a buzz around it. They also found a niche in the Twin Cities market, and decided to create an incredible product to fill that.

My dream has been sitting at the top of this blog for almost a year. It’s my picture of the incredible liége waffles I made a little over a year ago. That’s the thing, I feel that I can provide something that the Twin Cities doesn’t have. I haven’t found a good Liege waffle since I went to Europe (they’re traditionally from Liege, Belgium). Chicago has a great one at Waffle cafe, but that’s quite the drive. I want to bring my love of liége waffles to the Minneapolis and St. Paul area.

Screen Shot 2015-11-23 at 10.26.41 AM